March 7, 2017 - Marketing News Digest
I'm Aaron Grote, and this is today's Marketing Shot:Chaser - a double dose of the day's best marketing news.
WPP boss says he agrees with much of what big CMOs are saying about standards and verification, but that their comments should be taken seriously only to the extent they match what they're spending. Which is to say, not very. What's he concerned about? Amazon.
Facebook is trying to deal with fake news and the era of alternative facts with a "Disputed" label. Current users can report content as suspicious and fact checkers follow up to flag it. In this environment where trust is so low, why would anybody seeing your ads believe your "truth?" What have you done to earn that benefit of the doubt? What good is your message without it?