Marketing with a focus on digital

March 6, 2017 - Marketing News Digest

I'm Aaron Grote, and this is today's Marketing Shot:Chaser - a double dose of the day's best marketing news.

Connected Cars 

Last year Chevy owners used 4 million gigabytes of mobile data through their cars. Now Chevy is offering an unlimited in-car data package. Car operating systems will play bigger and bigger roles in people's lives, and we should expect to see some creative marketing options emerge in that space this year.

More Original Content on Snapchat 

Comedy Central is planning several original short form series to "air" on Snapchat and other digital platforms. Expect to see the "camera company" focus on using quality content to capture as much user attention as possible.