March 12, 2017 - Marketing News Digest
I'm Aaron Grote, and this is today's Marketing Shot:Chaser - a double dose of the day's best marketing news.
Mark Zuckerberg has been talking about his vision of a Facebook login as a Federated Identity since at least 2010. That vision has enabled the kind of deterministic, person-based marketing that made them stand out in a world of probablistic, cookie based marketing. Now that fraud, measurement, and attribution are so much more to of mind, marketers are just about done with cookies. Oh, and don't forget about the regulations. You need to read this.
Remember a few days ago when I said there were some nuanced dietetics in time during Messenger Day's launch that made me think there were some vision differences inside Facebook? Well, yesterday that started looking more and more true.