A common practice in medical schools is to tell new students that half of what they learn won't be true by the time they graduate -- but nobody knows which half.Read More
Why should this blog exist?
There are so many people out there writing about marketing. Neither you nor I need another person reporting news, writing case studies, or transcribing interviews. So I won't.
My goal is to take a few of those stories and ask, "So what" and "what now." Hopefully by putting those questions in context and in writing, I can help myself and you draw more meaning from it all.
I just saw an ad on a website that used my phone's camera to scroll AR-style around a 360° video. That is intrusive, unexpected, and creepy.Read More
Chrome (and Firefox) have updated their browsers to include a stealth mode. This could lead to ad fraud in places that have been relatively safe until now, like verified-identity environments like Facebook and Google.Read More
The potential of a brand lies in the extent to which we as marketers can understand how that one small part of a person's life contributes to a greater whole, and how our product or service helps that happen.Read More
Today Facebook announced the global release of a new feature they've been testing regionally for months now. On the surface, "Messenger Day" looks like another Facebook clone of Snapchat's Stories feature. But is it?Read More
This domain currently ranks 19.3 for a search for "Aaron Grote." Yes, the domain aarongrote.com is almost on the 3rd page for "Aaron Grote" searches. So I'm testing the assumptions. If I, Aaron Grote ;), publish regular, fresh, topical content, we should see results.Read More
I'm not an expert here. I'm just a marketer who has a good technical knowledge of this subject, has had to spend plenty of time reading FTC guidance and rulings on other topics, and was willing to spend more time than the average person digging into all this. But for what it's worth, this takeaway is what I'm using to make strategic decisions myself.Read More
As a marketer, the day I typed "squarespace.com" in my browser was a little surreal.Read More
He said that for companies in certain competitive situations, publicly burning cash can be a smart strategic move. And not in a "camel through the eye of a needle" biblical sort of way. Rather, that people watching the ad have a gut understanding that there is "a link between a desirable yet hidden attribute and the cost of doing something."Read More
We've all been there. You're doing a report and you have to try to explain what three different platforms mean by a "video view," what's skippable and what's autoplay, and why costs are so wildly different.Read More
Here's a fun profile written by Bridgette Cude at SocialMedia.org. It covers a little bit of how I got to Great Clips, how much I value the listening and response side of social media, and an entertaining anecdote about a recent influencer marketing campaign we ran.Read More