He said that for companies in certain competitive situations, publicly burning cash can be a smart strategic move. And not in a "camel through the eye of a needle" biblical sort of way. Rather, that people watching the ad have a gut understanding that there is "a link between a desirable yet hidden attribute and the cost of doing something."Read More
Why should this blog exist?
There are so many people out there writing about marketing. Neither you nor I need another person reporting news, writing case studies, or transcribing interviews. So I won't.
My goal is to take a few of those stories and ask, "So what" and "what now." Hopefully by putting those questions in context and in writing, I can help myself and you draw more meaning from it all.
We've all been there. You're doing a report and you have to try to explain what three different platforms mean by a "video view," what's skippable and what's autoplay, and why costs are so wildly different.Read More
Here's a fun profile written by Bridgette Cude at SocialMedia.org. It covers a little bit of how I got to Great Clips, how much I value the listening and response side of social media, and an entertaining anecdote about a recent influencer marketing campaign we ran.Read More