Marketing with a focus on digital

MarTech Subprime Crisis?

This is just a heads up to read the tweet thread below. In ham-fisted ways, I’ve tried to say the current MarTech ecosystem feels like organic social reach did in 2012, and that it feels like the lead up to the subprime mortgage crisis.

This guy though, he’s on a whole other level. This well researched, technical-yet-digestible, multimedia case should make heads turn. Read this and you’ll be the smartest person on the topic in any room you walk in to.

Aaron Grote