Obligatory iPhone 10th Anniversary Post
Why the heck did you click on this? I've written lots of great posts that haven't seen half the views this one will. And to be honest here, I'm going to put about as much effort into this post as the title would suggest. Which is to say almost none.
But here you are. You read that crap title with the stock photo (credit), and you still clicked. Why? Apple's reputation. It carries so much gravitas, has so much trust, and has inspired such a connection with people that you assumed it's practically impossible for someone to write something on the topic that doesn't convey value (I guess I proved you wrong!).
So if there's one thing to take away here, it's this question -- As you're building a brand, are you aiming that high?