Marketing with a focus on digital

Marketing Blog

Why should this blog exist? 

There are so many people out there writing about marketing. Neither you nor I need another person reporting news, writing case studies, or transcribing interviews. So I won't.

My goal is to take a few of those stories and ask, "So what" and "what now." Hopefully by putting those questions in context and in writing, I can help myself and you draw more meaning from it all. 

It Feels Like 2012

Today ad tech feels a lot like social media marketing did in 2012. A correction is coming. What happens if the targeting, personalization, and attribution capabilities we have now just… go away?

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Aaron Grote
A Big (Bad) Moment for Ad Fraud

Chrome (and Firefox) have updated their browsers to include a stealth mode. This could lead to ad fraud in places that have been relatively safe until now, like verified-identity environments like Facebook and Google. 

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Aaron Grote
A Brand's Potential

The potential of a brand lies in the extent to which we as marketers can understand how that one small part of a person's life contributes to a greater whole, and how our product or service helps that happen.

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Aaron Grote