Why should this blog exist?
There are so many people out there writing about marketing. Neither you nor I need another person reporting news, writing case studies, or transcribing interviews. So I won't.
My goal is to take a few of those stories and ask, "So what" and "what now." Hopefully by putting those questions in context and in writing, I can help myself and you draw more meaning from it all.
Things are sideways, upside down, and underwater in Ad Land. And we’ve all kind of known it. But what happens next? I’d like to propose a thought exercise.Read More
Today ad tech feels a lot like social media marketing did in 2012. A correction is coming. What happens if the targeting, personalization, and attribution capabilities we have now just… go away?Read More
How many articles have you read about marketing attribution this year? Lots. How many made a great case for the importance of it? All is them. How many made your feel behind the times? Most. How many gave you even a single really actionable step to get better? ("Buy my SaaS!" doesn't count) Three? One? None?Read More
A lot has been made of Instagram co-opting Snapchat's Stories feature set. And while it's does matter, slaying Stories isn't how Facebook can slay Snapchat.Read More
A common practice in medical schools is to tell new students that half of what they learn won't be true by the time they graduate -- but nobody knows which half.Read More
I just saw an ad on a website that used my phone's camera to scroll AR-style around a 360° video. That is intrusive, unexpected, and creepy.Read More
Chrome (and Firefox) have updated their browsers to include a stealth mode. This could lead to ad fraud in places that have been relatively safe until now, like verified-identity environments like Facebook and Google.Read More
The potential of a brand lies in the extent to which we as marketers can understand how that one small part of a person's life contributes to a greater whole, and how our product or service helps that happen.Read More
Today Facebook announced the global release of a new feature they've been testing regionally for months now. On the surface, "Messenger Day" looks like another Facebook clone of Snapchat's Stories feature. But is it?Read More