Marketing with a focus on digital

Marketing Blog

Why should this blog exist? 

There are so many people out there writing about marketing. Neither you nor I need another person reporting news, writing case studies, or transcribing interviews. So I won't.

My goal is to take a few of those stories and ask, "So what" and "what now." Hopefully by putting those questions in context and in writing, I can help myself and you draw more meaning from it all. 

A Big (Bad) Moment for Ad Fraud

Chrome (and Firefox) have updated their browsers to include a stealth mode. This could lead to ad fraud in places that have been relatively safe until now, like verified-identity environments like Facebook and Google. 

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Aaron Grote
A Brand's Potential

The potential of a brand lies in the extent to which we as marketers can understand how that one small part of a person's life contributes to a greater whole, and how our product or service helps that happen.

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Aaron Grote
I'm Aaron Grote, and this is a SEO experiment

This domain currently ranks 19.3 for a search for "Aaron Grote." Yes, the domain aarongrote.com is almost on the 3rd page for "Aaron Grote" searches. So I'm testing the assumptions. If I, Aaron Grote ;), publish regular, fresh, topical content, we should see results. 

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Aaron GroteSEO
FTC report eases into cross device tracking, hints at more aggressive future

I'm not an expert here. I'm just a marketer who has a good technical knowledge of this subject, has had to spend plenty of time reading FTC guidance and rulings on other topics, and was willing to spend more time than the average person digging into all this. But for what it's worth, this takeaway is what I'm using to make strategic decisions myself. 

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Is burning cash for its own sake a good thing?

He said that for companies in certain competitive situations, publicly burning cash can be a smart strategic move. And not in a "camel through the eye of a needle" biblical sort of way. Rather, that people watching the ad have a gut understanding that there is "a link between a desirable yet hidden attribute and the cost of doing something." 

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Aaron GroteSuperbowl, Branding