Here's a fun profile written by Bridgette Cude at SocialMedia.org. It covers a little bit of how I got to Great Clips, how much I value the listening and response side of social media, and an entertaining anecdote about a recent influencer marketing campaign we ran.Read More
Why should this blog exist?
There are so many people out there writing about marketing. Neither you nor I need another person reporting news, writing case studies, or transcribing interviews. So I won't.
My goal is to take a few of those stories and ask, "So what" and "what now." Hopefully by putting those questions in context and in writing, I can help myself and you draw more meaning from it all.